The Royal Canadian Legion has also announced the creation of the Legion Riders’ program for motorcycle enthusiasts.

The Royal Canadian Legion has also announced the creation of the Legion Riders’ program for motorcycle enthusiasts.

CANADA— The Royal Canadian Legion launched a new logo and motorcycle program today.

The region says the “bold, fresh new look” embraces the Poppy as a key symbol of its image.

“Building on the recognition that many Canadians have in connecting the legion with the Poppy, we are embracing the Poppy as the central point of our new logo,” says Dominion President Comrade Gordon Moore. “This small change to our logo demonstrates a new forward motion in the legion and takes the first steps to connect us to a new generation of veterans, their families, and to a greater extent, all Canadians,”

The new logo also pays tribute to the legion’s traditions— rooted in organized effort to remind Canadians about the cost and sacrifice made to secure freedom.

The new logo will be featured on all legion branded items, legion correspondence, branch materials and is a central part of the Legion Riders logo for all motorcycle units.

The legion also announced the creation of The Royal Canadian Legion Riders’ program for motorcycle enthusiasts.

Created as a result of legion membership demand, the program was launched to foster comradeship among the legion’s many motorcycle enthusiasts. They wanted to help raise public awareness about the legion and its community work and services for serving and retired veterans, RCMP personnel and their families.

Plans are currently underway to organize a Legion Riders’ bike tour from national headquarters in Ottawa to the next national legion convention scheduled June 2014 in Edmonton.

The legion presented the first Legion Riders’ jacket to former Dominion President and motorcycle enthusiast, Comrade Jack Frost, Canadian Army Veterans founder, Paul “Trapper” Cane; the Honorary President of the UN/NATO Veterans Association of Canada, Reno St. Germain and Dominion Secretary, Comrade Brad White.;