Start Time: Thursday, January 17, 2013 - 7:30 am
End Time: Thursday, January 17, 2013 - 9:30 am

Effective external communication strategies are essential to providing a credible and engaging description of your organization’s sustainability accomplishments. Implementing strategies such as avoiding green washing, or selecting the best mediums for your communications, are key to presenting a positive, sustainability-focused image of your organization.
This event will:
• Inspire you to share your organization’s sustainability initiatives* with stakeholders and the public
• Provide you with knowledge on how to do so in a credible and transparent manner
• Provide you with an understanding of the communication strategies that MEC has used to share its environmental impact
*Including Regional Carbon Initiative membership
Scott McDougall - Sustainability and Environmental Leader, Brentwood SRI Inc.
David Robinson - Regional Sustainability and Community Co-ordinator, Mountain Equipment Co-op
Cost: Regional Carbon Initiative Members: no fee (with promotional code)
Non-members: $40.00 (plus HST)
Students and Environmental Non-Profits: 50% discount (email Lisa Chapman for details)

Venue Information:
University of Waterloo Festival Room, South Campus Hall, 200 University Avenue West, Waterloo, ON

Lisa Chapman
Phone: 519-603-2223

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